Abstract
The growing interest in Automatic Transmission (AT) and Automated Manual Transmission (AMT) automobiles in India may be attributed to the growing urban congestion as well as the growing demand from consumers for more comfort when driving throughout the country. In spite of this tendency, adoption rates are rather variable across a wide range of consumer sectors and geographical locations for consumers. The purpose of this research is to investigate the primary elements that have a role in the ownership of AT/AMT cars in three of the most important cities in India: Kolkata, Bengaluru, and Pune. The objective is to investigate the ways in which demographic, economic, driving-related, and perception-based elements influence the decisions that consumers make about transmission selections. All 401 individuals who participated in the study were given a standardized questionnaire, and the results were evaluated using multiple regression analysis. According to the data, the chance of selecting an automatic transmission or automatic transmission vehicle is highly influenced by factors such as age, income, driving experience, perceived dependability, economic concerns, and comprehension of technology. On the other hand, social influence had a detrimental impact, although gender, education level, and geographical location did not have a significant association with the outcome. The findings of the study indicate that familiarity with technology, economic factors, and practical driving needs are more accurate predictors of adoption than traditional demographic markers. These findings offer valuable insights for manufacturers, marketers, and policymakers who are attempting to promote AT/AMT technologies in India’s expanding automobile market.
Keywords: Automated Manual Transmission, Automatic Transmission, Consumer Behaviour, Multiple Regression, Technology Adoption.