Abstract
This study provides a rigorous bibliometric assessment of the halal tourism knowledge domain by analyzing Scopus- indexed publications from 2015 to 2025. Despite the rapid global expansion of halal tourism, a consolidated mapping of its intellectual foundations has remained limited. To address this gap, 146 peer-reviewed articles were systematically retrieved using predefined inclusion criteria and examined using performance analysis and science-mapping techniques. VOSviewer software was applied to visualize co-authorship networks, keyword co-occurrence structures and thematic evolution. The results demonstrate a substantial escalation in scholarly output beginning in 2018, marking the transition of halal tourism from an emerging niche to an established interdisciplinary field. Indonesia and Malaysia dominate the global research landscape, supported by strong institutional interest in Muslim-friendly destination development. Influential scholars—including Suhartanto, Ratnasari and Battour—shape the field’s conceptual progression through interconnected collaboration networks. The Journal of Islamic Marketing emerges as the most productive source, reflecting the predominance of management and marketing perspectives. Keyword analysis identifies four thematic clusters: tourist behavior and religiosity; destination competitiveness and policy; technological innovation and halal certification; and Islamic marketing dynamics. Overlay visualization indicates a shift from foundational conceptual discussions to technology-driven, sustainability-oriented and post-pandemic resilience themes. Overall, this study advances theoretical consolidation in halal tourism, highlights emerging research frontiers and provides a comprehensive knowledge structure to guide future empirical and comparative studies. The findings offer strategic insights for researchers, policymakers and industry stakeholders seeking to strengthen halal tourism as a model for ethical, inclusive and sustainable global tourism development.
Keywords: Bibliometric Analysis, Halal tourism, Islamic Marketing, Knowledge Mapping, Research Trends, Scopus.