Abstract
Portia’s character in Shakespeare’s The Merchant of Venice has been exemplified as an icon of successful rhetoric and persuasion for bringing about change of attitude and advance women empowerment. Exploring her communication strategies in this regard through the lens of communication theories and linguistic analysis will help us understand her significance in the play and her timeless relevance. Current communication theories have rarely been applied to Portia, despite extensive character analysis in Shakespearean studies. This research fills the identified gap through the analysis of Portia’s strategic communication using Speech act theory, Feminist communication theory, Social identity theory, and Performance theory. Frameworks such as Grice’s Cooperative Principle, Aristotle’s Rhetoric, Deborah Tannen’s gendered communication are also applied. The main objective of this study is to examine Portia’s communicative strategies and her adaptability in different contexts and situations that shaped the outcomes to her favor. Data were collected from key scenes such as the casket test in Act 3, Scene 2 and the courtroom drama in Act 4, Scene 1. The analysis exposes that the success of Portia’s communication depended mainly on her skill of strategic and adaptive communication, that could modify situations and initiated actual desired outcomes. Her wit and intelligence helped her to break free from her gender-imposed boundaries. The findings implicate that social agility can modify communication techniques to match one’s position with the surrounding environment. People can develop their gender identity through strategic communication and behavioral actions, break through institutional obstacles, and reassess female leadership in law and society.
Keywords: Adaptability, Communication Strategies, Gender Roles, Performative, Rhetoric.