Abstract
This study investigates the impact of Digital Green Human Resource Management (Digital Green HRM) on employee engagement in sustainable workplaces. Digital Green HRM integrates digital HR technologies, such as paperless systems, virtual training, digital recruitment and cloud-based HR processes, with environmentally sustainable HR practices. Data were collected from 400 employees working in organizations that had adopted digital HR systems and sustainability initiatives. Reliability analysis demonstrated strong internal consistency among constructs, with Cronbach’s alpha values ranging from 0.85 to 0.90. Confirmatory Factor Analysis established convergent validity, as factor loadings [0.66–0.88], composite reliability values (0.86 and above) and Average Variance Extracted scores (0.55 and above) exceeded recommended thresholds. Structural Equation Modeling indicated a satisfactory model fit. The findings reveal that Digital Green HRM significantly influences sustainability awareness (β = 0.62, p < 0.001) and green commitment (β = 0.54, p < 0.001). Further, sustainability awareness (β = 0.41, p < 0.001) and green commitment (β = 0.46, p < 0.001) positively affect employee engagement. Digital Green HRM also exerts a direct positive effect on employee engagement (β = 0.29, p = 0.003). Mediation analysis confirmed significant indirect effects through sustainability awareness and green commitment. The study concludes that Digital Green HRM enhances employee engagement both directly and indirectly by fostering environmental awareness and commitment, highlighting its importance in digitally enabled sustainable workplaces.
Keywords: Digital Green HRM, Green Commitment, SEM, Sustainability Awareness.