Abstract
This study examines the role of community capitals in promoting sustainable development and value-added community products in the grassroots economy of Dusit District, Bangkok. The research addresses the challenges posed by urbanization and the COVID-19 pandemic that have affected the local economy. The primary objective is to examine the impact of leadership participation and the implementation of the philosophy of sufficient economy on community product development. Using a mixed-methods approach, data were collected from 641 participants across 43 communities through interviews, surveys, focus groups, and workshops. Participants included community leaders, local residents, entrepreneurs, and public officials. The results show that effective leadership and public participation are crucial for mobilizing community resources and strengthening local identities. The study highlights the successful development of sustainable community products (e.g., plant-based products) that leverage local narratives and cultural heritage under the Dusit brand. These initiatives have increased household incomes and community resilience. In conclusion, the integration of social sciences, health sciences, and technology is essential to promote grassroots economic growth. The implications point to the potential of community-led initiatives in shaping resilient, self-reliant urban communities. The Dusit District model offers valuable insights and a replicable framework for other urban areas facing similar socio-economic and environmental challenges.
Keywords: Community Development, Economic, Grassroots Economy, Leadership, Social, Sustainable Development.