Abstract
This study examines the relationship between conglomerate businesses and the entrepreneurial ecosystem, with particular attention to how multiple business ownership enhances entrepreneurial survival and success. This study investigates the supportive factors within the entrepreneurial ecosystem that enable diversified entrepreneurs to sustain and grow their businesses. While the researcher reviewed extensive literature on the startup ecosystem and the education ecosystem, only a limited number of studies were found to be directly related to the conglomerate ecosystem. This gap in the existing literature led the researcher to focus on understanding the relationship between the entrepreneurial ecosystem and diversification strategies. A quantitative pilot study was conducted using descriptive statistics, based on survey responses collected from 70 conglomerate entrepreneurs in Tirunelveli District, Tamil Nadu. Participants were identified through snowball sampling, with data analyzed for validity and tested using regression and correlation techniques. The findings reveal that market access, human capital, support systems and education and training play significant roles in promoting diversification and business sustainability. In contrast, entrepreneurial culture and regulatory frameworks showed weaker associations. The results highlight that entrepreneurial success is not solely dependent on individual effort but is reinforced by an enabling ecosystem that fosters resilience and growth. Policy implications emphasize the need for initiatives that improve market access, develop human capital and strengthen infrastructure. By connecting diversification strategies with ecosystem support, this research contributes to existing literature and provides practical insights for policymakers and business leaders in regional contexts.
Keywords: Conglomerate Business, Diversification, Entrepreneurial Ecosystem, Human Capital, Market Access.