Abstract
Financial literacy is an essential skill that enables individuals to make informed and effective financial decisions. It is a combination of financial skills, attitude and behaviour. This study examines the factors influencing the financial literacy of students at Annamacharya University, Rajampet, focusing on key socio-demographic elements such as gender, parents’ education, and residential area, as well as basic and advanced financial literacy levels among students. Data were collected from 320 students through questionnaires and analysed using statistical methods, including percentage analysis, T-tests, and ANOVA (Analysis of Variance). The results revealed significant relationships between financial literacy and variables such as parents’ education, income of the family and family structure exposure to financial education. The study recommends incorporating specialized financial literacy programs into university curricula to enhance students’ financial knowledge and practical skills. These findings are crucial for guiding policies aimed at improving financial preparedness and overall student well-being. Furthermore, the study highlights the importance of financial education in promoting financial stability and security among young adults. By providing students with the necessary financial knowledge and skills, universities can play a vital role in shaping their financial futures and promoting a more financially literate society. Additionally, the study suggests that policymakers and educators should work together to develop and implement effective financial literacy programs.
Keywords: Academic Curriculum, Financial Awareness, Financial Knowledge, Financial Literacy, Socio Demographic Factors.