Abstract
Employee Engagement is the term that signifies the quality of relationships with teammates, developing a positive attitude towards the social environment, and acting as an auto-catalyst to the employees in recharging their capacity to feel connected with the organization for working more proficiently, with an ultimate objective of building up a strong sense of belongingness with the organization they work for, thus giving rise to the concept of life-long engagement with, in reducing or no attrition of the workforce, delighted workplace to be cherished with as a result increasing the bottom-line of the organization with elated customers, which are of paramount importance in the era of knowledge transformation. An ecstatic customer base and captivated employees are the most important facets of any business and are of immense importance in developing a competitive advantage for the organization in the present era of a severe competitive environment without which the business’s success is impossible to imagine. Employee engagements, not being so old a concept, have evolved in consonance with the disruption in the business environment, particularly in this 21st century. The concept of employee well-being or satisfaction or remaining happy has been shifted to the backyard of modern human resource managers as all these are short-term motivators rather than long-lasting ones for the employees. Employee engagement is alluring to human resource management practitioners due to its direct implication for workforce retention, job contentment, and happiness. Management practitioners must direct and provide the required liveliness in the right direction for many overjoyed outcomes.
Keywords: Competitive advantage, Employee commitment, Employee engagement, Organizational performance.