journals

The Gendered Divide: Exploring the Public/Private Dichotomy in Contemporary India

Author(s): Sehal Jain*, Neha Bhartiya
Volume: 5 Issue: 4 Pages: 1121-1130
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01733


Abstract The Public/Private divide forms the central core of feminist thought even today and its roots can be traced back to the origin of liberalism and divide between state and market forces. Feminist scholars, however, have laid bare the gendered basis of this dichotomy by arguing that the public sphere essentially belongs to men, whereas […]

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The Impact of Brand Love on Customer Loyalty: Exploring Emotional Connection and Consumer Behaviour

Author(s): Kaushik Handique*, Samir Sarkar
Volume: 5 Issue: 4 Pages: 1104-1120
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01723


Abstract This paper examines the complex relationship between brand love and brand loyalty, exploring the central role of emotional ties in shaping consumer-brand interactions. Extensive research on consumer preferences and behavior reveals a strong and positive relationship between brand love and brand loyalty -Emphasizes the importance of emotional engagement to build commitment What lies notably,

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From Stress to Success: The Role of Safety Climate in It Employee Psychological Well-Being

Author(s): Bommakanti Sai Manogna, TNVRL Swamy*, S Steffi Gladys, B Madhan
Volume: 5 Issue: 4 Pages: 1095-1103
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01689


Abstract The present study explores the impact of safety climate on the psychological well-being of employees within the IT sector. Recognizing the vital role of a positive safety culture in reducing stress and enhancing job satisfaction, the research aims to elucidate the relationship between organizational safety practices and employee mental health. Utilizing a descriptive research

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Homomorphic DNA Security in IoT Edge Data

Author(s): Lakshmanan S *, Kokilavani T2, Joseph Charles P
Volume: 5 Issue: 4 Pages: 1084-1094
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01653


Abstract The Internet of Things (IoT) based intelligent medical system possesses sensitive and private patient data. Most data relates to the patient’s medical records and highly sensitive information. For this reason, safety and confidentiality of information are crucial. The preservation of patient privacy when sharing medical data is the primary concern of this study. Due

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Innovative Human Resource Management Practices in the Healthcare Sector during Times of Uncertainty: A Systematic Review

Author(s): SK Sindu Bharathi, S Sujatha*
Volume: 5 Issue: 4 Pages: 1069-1083
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01651


Abstract With the sudden emergence of crisis scenarios like COVID-19, global healthcare systems are now undergoing disruption, uncertainty, and complexity. Health service providers are refocussing their interest on framing various alternative human resource strategies to ensure continuity of business and deliver high quality patient care. A comprehensive review of the existing literature might aid in

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Evaluating Panchvalkala Ointment’s Healing Properties in Suppurated Cervical Lymphadenitis: A Case Report

Author(s): Amar Kadav*, Sheetal Asutkar, Yogesh Yadav
Volume: 5 Issue: 4 Pages: 1345-1351
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01060


Abstract An inflammatory or non-inflammatory enlargement of the lymph nodes is known as lymphadenopathy. The prevalence of lymphadenopathy illnesses increases with age. In Ayurveda, lymphadenopathy is generally described as five diseases, namely Arbuda (Tumor), Granthi (Cyst), Apachi (Cervical lymphadenitis), Gandamala (scrofula), and Pashangardabh (Temporomandibular inflammation). The case described here is Apachi. Acharyas focused on the

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Impact of Some Ethnomedicinal Plants Extracts Against Screened MDR Strains Isolated from UTI Patients Population of a Tertiary Care Centre in Eastern India

Author(s): Susmita Chakrabarty, Mamalisa Sahoo, Monali Priyadarsini Mishra*, Dattatreya Kar
Volume: 5 Issue: 4 Pages: 1334-1344
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01056


Abstract Multidrug resistance bacteria causing urinary tract infections have become a more serious concern nowadays. Grampositive and gram-negative bacteria are involved in causing urinary- tract infections, and it is more frequent in females as compared to males. Nowadays, there is increasing in antibiotic resistance to almost all available antibiotics, which has become a major therapeutic

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A Case Study on Redesigning the Dynamic Indian Market to Mitigate Pandemic Impacts

Author(s): Mahima Muraliram, Radhakrishnan Shanthi Priya*, Prashanthini Rajagopal, Chandramouli Pradeepa, Ramalingam Senthil
Volume: 5 Issue: 4 Pages: 1323-1333
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01051


Abstract The pandemic has caused a profound upheaval in countless lives, catalyzing substantial alterations in lifestyles and daily routines worldwide. This study undertakes a focused examination of the intricate ramifications of pandemics on individuals navigating bustling marketplaces. It aims not only to comprehend these effects but also to proffer pragmatic solutions aimed at curtailing disease

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Nexus between Entrepreneurial Education, Entrepreneurial Mindset, and Entrepreneurial Passion on Entrepreneurial Intentions: Mediating Role of Self-efficacy

Author(s): Monica J*, Anuradha PS
Volume: 5 Issue: 4 Pages: 1231-1243
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01759


Abstract This study examines the complex dynamics of factors affecting self-efficacy (SE) and entrepreneurial intentions (EIs) among engineering students in India. It investigates the mediating role of SE in the relationships between entrepreneurial education (EE), entrepreneurial mindset (EM), entrepreneurial passion (EP), and EIs. The research reveals that SE remains stable across various personal characteristics, highlighting

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The Topography of Love: A Study of the Before Trilogy

Author(s): Abisha Jasmine Suganthy S*, Karunanithi V
Volume: 5 Issue: 4 Pages: 1311-1322
DOI: https://doi.org/10.47857/irjms.2024.v05i04.01848


Abstract Richard Linklater’s Before trilogy, encompassing Before Sunrise (1995), Before Sunset (2004), and Before Midnight (2013) provide a cinematic excursion into the development of love and intimacy over the course of time. The films offer a nuanced exploration of human connection by following the relationship of Jesse and Céline over the course of twenty years.

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